| 15:30 - 17:00 | PLUTO Room : The profitability of investigative journalism as a business model and best practices for boosting advertising revenue to ensure long-term survival.Since the days of Watergate, it has been said that investigative journalism is slow and costly. But there have always been enterprises and individuals who are making money from investigative news. 60 Minutes and Le Canard enchaîné are examples of how the genre can be very profitable if it is managed properly. This session is about enterprises that make money from investigative journalism, and how they are managed in addition to using new advertising tools to boost circulation and revenue. ModeratorsSpeakers
Ayman Salah / EygptA digital entrepreneur and an experienced media-business developer. He joined IREX's Media Development Programme in 2007 to help news organisations become more profitable in today's high-tech, competitive communications environment. He also launched many other mobile and internet applications for several media partners regionally. As a journalist, he covers technology and gaming.
Mark Hunter / USADr. Mark Lee Hunter’s career has been divided between investigative journalism, scholarly research, training and consulting. He is currently an Adjunct Professor and Senior Research Fellow at INSEAD, based in the INSEAD Social Innovation Centre. His awards include IRE prizes for international reporting and research. He is the lead author of Story-Based Inquiry: A Manual for Investigative Journalists (UNESCO 2011); the profession's most widely distributed reference work. His current research focuses on emerging forms of stakeholder-controlled media and how they will affect business models for IJ. |
